You know your brand. We know e‑commerce.
A highly specialised team that supports business owners and their teams to decide, implement and scale. Store, Amazon, acquisition, retention and operations, connected and measured in profit.
30 minutes with the founding team
At an in-person course run in partnership with Checkmate Ecommerce & Marketplaces, we brought into the room what we apply in our own operations.
30 minutes with the founding team
Most brands that come to us don't have a product problem. They have a system problem. They built one piece and expected it to do the work of an entire ecosystem.
I built the site and nobody buys.
The page looks good, but it stands alone. There is no planned traffic, no email to win back those who left, no offer to bring back those who already bought.
I sell, but it never changes.
There are sales every month, and they are always the same. You raise the ad budget and profit doesn't follow.
They reach checkout and vanish.
The customer decided to buy and still left. The wrong currency, a missing payment method, a shipping cost that only shows up at the end.
Every customer costs me as much as the first.
You pay to bring them in, they buy once and disappear. Without email and SMS, every sale costs the full acquisition price again.
I want to go to Amazon and don't know where to start.
Your customer is already there, but Amazon has its own rules, costs and game. Going in without a plan means losing margin and time.
I got stuck with my agency.
Every change is a quote, every idea waits weeks and nobody explains what is working. The store is yours, but someone else holds the key.
All these cases share the same root: nobody is looking at the whole business and deciding what comes first.
That is our job ↓The store grows when you invest and stops when you stop. It isn't lack of effort: every piece pulls its own way, with nobody deciding for margin.
Monthly sales of the same store over 24 months, two paths
Early on, ads can even sell faster. But without store, retention and channels working together, every new euro only buys the same sales.
For every US$100 sold, where the margin goes when nobody looks at the whole
A strategy that sees the whole business shows where margin is lost, channel by channel. That is what we do before a single extra euro goes into ads.
We don't give you more tasks. We give you the right decisions, and we stay until they are implemented.
We look at the whole business and tell you what comes first: the lever that moves margin fastest.
We guide your team while it executes, or we take on the agreed areas. Nobody is left with a report in a drawer.
New markets, Amazon and marketplaces, suppliers and operations ready to handle twice the volume.
Everything connected, everything with an owner and everything measured in profit, not in clicks.
6 areas, 1 strategy, measured in profit.
The ad's promise, the product page, the checkout and the post-purchase email working as one. The customer you paid to bring in buys today and comes back without you paying again.
Demand, competition and fees assessed first. Then listings and A+ that convert, Ads judged by margin per unit and planned FBA stock. We guide your team or run the whole channel.
We tell you where you're losing money and what we would change first, whether or not you decide to work with us.
We look at the numbers of the whole business and choose the lever with the most impact on margin.
Your team executes with our guidance, or we take on the agreed areas, with reviews until it's done.
We measure by the margin that stays, not by clicks. Then new markets, channels and Amazon.
The people you see on stage are the same people who sit at the table with you. Operators who have built and run their own ecommerce and Amazon businesses for eight years.
We study in depth what the world's fastest-growing brands do in plain sight. Then we adapt and implement it to the reality, margin and team of your business.
Public strategies of these brands, analysed by us. We don't disclose our clients or their strategies. What we build with you stays yours.
Operators, not observers. We were founders before we were mentors.Flávio Aquino · Cátia Sá · João Couceiro, with the team by area
Meet the team →Everything we've learned building and running ecommerce and Amazon businesses: how to operate, how to create creatives, how to run Meta and Google Ads and how to scale, explained step by step. You finish as an ecommerce expert.
Secure checkout in USD · enrolment open all year · included in the 90-day Mentorship
The right hand of any CEO, COO or solo entrepreneur. First AI is focused entirely on ecommerce and gives you the answers you need: how to structure campaigns, which creatives to make, how to fix an offer, what to do next. The decision is still yours.
Included for 1 year in the 60- and 90-day Mentorships
A focused call where we look at your operation and show you where you're losing money.
A call where we look at what you're doing and how, and hand you quick fixes to implement straight away.
A complete dossier on your brand, your competitors and your markets: how you're doing it and how you should.
We decide with you and your team executes, with reviews until it's done.
For brands and launches where it makes sense to share risk and results. Assessed case by case.
Both, and we tell you which makes sense. In Mentorship (30, 60 or 90 days) we decide with you and your team executes, with reviews until it's done. In an annual partnership we operate the contracted channel, under a written agreement.
Yes. We design and set up the structure (in Dubai, in a Free Zone or Mainland, with visa and residency; in the United States, the company), handle banking, accounting and reporting, and oversee tax optimisation and regulatory compliance. We also migrate your operation to the new structure: payments, Shopify and ad accounts. The first step is a free 30-minute call.
Because your team and suppliers do the pieces you ask of them well, but someone has to decide which piece comes first. We work alongside them and define who does what before we start.
Yes, start with the free diagnosis. The questionnaire tells us your stage, and if it's early we point you to what fits best, like the Academy and First AI, which give you the same criteria we use at a fraction of the cost.
It's the most common starting point, and that's what the free diagnosis is for. If you need someone to open your account in depth, that's the strategic review or the written audit.
Because we don't hand you a report and disappear. We stay until the priorities are implemented and measure the result in margin, not in reports delivered.
Tap the ones that are true for you.
